Sen. Warren writes letter to KROGER, "Knock it off" re: Kroger's plan to install cameras in supermarket shelves using facial recognition software to hard sell consumers in real time

These are "modern problems" requiring modern solutions

Kroger plans to place cameras at its digital displays, which will use facial recognition tools to determine the gender and age of a customer captured on camera and present them with personalized offers and advertisements on the EDGE Shelf.

As the senator explained:

The EDGE Shelf helps Kroger gather and exploit sensitive consumer data.

Through a partnersh…